Ep 5 - Why I decided against setting traditional goals for this launch

I was debating.

Not whether or not I should share… but how much.

I’m in Launch Mode right now.

(for my Challenge: Your Launch Machine)

And I’ve decided that my desired outcome is not going to be based on numbers.

No revenue goal.

No conversion rate to reach.

Instead, I have NON-NUMBER victories that I’m shooting for.

And I thought I had a pretty good handle on things - mindset-wise.

But now that I’m IN the launch, and my cart is open, my mind is on a roller coaster.

Up one moment.

Down the next.

So… let’s talk about it!

I’m sharing my thought process including my specific, non-number goals for this launch.

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PS - Click here for more info about the Challenge: Your Launch Machine